Digital marketing is all about building real relationships that actually translate to quality leads. Relationships start with marketing, and are nurtured through sales. When sales and marketing align, magic happens.
When it comes to market research, you want to get as specific as possible about who you are trying to reach. In this step, we analyze and identify who and where your prospects are, and use strategies to get your business in front of their eyes.
Vague to Clear
Brand story is all about utilizing the qualities and characteristics of your brand. In this step, we get a firm grasp on your brand, going from lost in a sea of common to standing out with a compelling message.
Common to Compelling
Your website will be the hub of all of your online activity. In this step, we make sure your site is up-to-date, clearing the way for all online traffic.
Outdated to Current
We know at the end of the day, B2B boils down to real people working with real people. In this step we clean up socials and create fertile ground for valuable relationships to grow online.
Inconsistent to consistent
Content generation is the day-in, day-out reinforcement of your brand. In this step, we create quality content boosting market authority within your industry for what you are known for.
Voiceless to Vocal
It’s time to aim towards professionals from companies you want to reach. In this step, we get strategic about how to get your content in front of those who actually find it relevant across all mediums.
Passive to Proactive
Digital dialogue is meant to monitor conversations about what people are saying about you online. In this step, it’s all about quality engagement with real people.
Absent to Engaged
One of the most important strategies for marketing is the ability to track and refine your marketing efforts. In this step, it’s all about observing, reviewing, interpreting, and implementing strategy based on data gathered from various mediums
Public to Personalized
If you are not on the first page...you may as well not exist. In this final step, we take all the foundation of the previous 8 steps and work solely on search engine optimization (SEO) and your search ranking position (SERP).
Local Dealer to Market Authority
Interested in learning more about our 9-step process? Let's chat! We would love to walk you through each step and see if we are a good fit for your company.
We want to become an extension of your team. When you win, we win. Let's partner up!
Are you an entrepreneur or business owner simply looking for guidance in this complex digital marketing world that just seems to be so saturated with information and tools? Or someone to hold you accountable to marketing tasks? Well we may have your solution - introducing COACH. Ask us anything you want…you’ll still be in charge of execution, but we’ll be there with you, every step of the way.I'm Interested!
At 21 Handshake, we pride ourselves on having built a very strengths-first team - one whose foundation is strategy and ideation (check any of our Strengthfinder 2.0 results)…that’s why our clients love us. We act on their behalf, as a true extension of their business! Using our proven 9-step process, we will work shoulder to shoulder with you to help, strategize, execute, and reach your marketing goals!I'm Interested!
You've got questions, we've got answers.
Marketing often is viewed as a fragmented way of executing isolated marketing tasks without a strategy. We believe marketing should be sequential, each step building off of the next, giving context towards the ultimate goal. Our 9-step process goes from laying a strong foundation, to establishing a strong structure that demands market authority.
We understand that every business might be at a different step in the 9-step process. For example, you may have just created a brand story video (step 2) to rally your clients prospects and employees behind who you are, or maybe you just put time and resources towards getting your website redone (step 3).
Our first question is, what is your goal with digital marketing? Most of the time, the answer will be lead generation. If this is the case for you, we focus on steps 5 (content generation) through 9 (total market exposure). This would look something like creating video ads such as: 1) a traffic ad to warm up audience, 2) a lead ad with some type of CTA to gain trust, and 3) a conversion ad to convert lead to a buyer.
If you are a Coach client, we give the guidance and tools you will need to execute. Your results will reflect the amount of time and effort you put into applying yourself, as we provide the guidance, support, and accountability needed for such a task.
If you are a Strategy + Execution client, your involvement fluctuates depending on which of the 9 steps we are working on. Typically, your input is needed more upfront, and less once we become more familiar with your brand and market. Ideally with our best clients, involvement would be a zoom call or in-person meeting weekly or biweekly to brainstorm ideas and get an update.
Our best clients view us as an extension of their business. We will ask for a designated person who will become our go-to contact.
Yes! Most of our clients don’t have e-commerce but have received huge leads that have led to contracts via our digital marketing process.
This is of course in the eye of the beholder. In our initial meetings, we will discuss ROI definitions to determine what metrics or KPIs (Key Performance Indicators) to report. For example most metrics we track for clients include: traffic to site, contact us page visits/form fill-outs, social ad campaigns, and PPC (Price Per Click) campaigns.
Our best clients who see success usually sign a 12 month contract. Of course, not every client is in the same situation. We work with you to come up with a plan that fits your budget whether that is on a 3, 6, or 9+ month contract. Just remember, success doesn't happen overnight... Digital Marketing is a long-term game and needs time!
Nope! While we do love meeting our local clients weekly, we do an initial in-person meeting and then a weekly or bi-weekly meeting via zoom for our national clients. Oh, the magic of digital marketing!
Yes, we love social media! However, we always want to start with what your goals are, and give context to how social media fits in with our 9-step process. We want to make sure to align social media with your goals, so you aren’t wasting your valuable time and resources!
Yes, but we are not a branding specific agency. While we can help you craft your messaging by diving deep into buyer persona and target buyer..and then help you revise brand assets, branding as itself is a very specific marketing process that we would recommend one our trusted partners in the marketing space.
We send out a monthly report that goes over agreed metrics, KPI’s. We use google analytics, social media metrics and SEO programs to determine reporting.
We promise you will hear from real, alive, breathing human beings within a day. Ask us anything!