Digital marketing is all about building real relationships that actually cause business growth. Never forget there is a real human on the other end. Relationships start with marketing, and are nurtured through sales.
When it comes to market research, you want to get as specific as possible about who you are trying to reach. In this step, we analyze and identify who and where your prospects are, and use strategies to get your business in front of their eyes.
Vague to Clear
Brand story is all about utilizing the qualities and characteristics of your brand. In this step, we get a firm grasp on your brand, going from lost in a sea of common to standing out with a compelling message.
Common to Compelling
Your website will be the hub of all of your online activity. In this step, we make sure your site is up-to-date, clearing the way for all online traffic.
Outdated to Current
We know at the end of the day, B2B boils down to real people working with real people. In this step we clean up socials and create fertile ground for valuable relationships to grow online.
Inconsistent to consistent
Content generation is the day-in, day-out reinforcement of your brand. In this step, we create quality content boosting market authority within your industry for what you are known for.
Voiceless to Vocal
It’s time to aim towards professionals from companies you want to reach. In this step, we get strategic about how to get your content in front of those who actually find it relevant across all mediums.
Passive to Proactive
Digital dialogue is meant to monitor conversations about what people are saying about you online. In this step, it’s all about quality engagement with real people.
Absent to Engaged
One of the most important strategies for marketing is the ability to track and refine your marketing efforts. In this step, it’s all about observing, reviewing, interpreting, and implementing strategy based on data gathered from various mediums
Public to Personalized
If you are not on the first page...you may as well not exist. In this final step, we take all the foundation of the previous 8 steps and work solely on search engine optimization (SEO) and your search ranking position (SERP).
Local Dealer to Market Authority
Interested in learning more about our 9-step process? Let's chat! We would love to walk you through each step and see if we are a good fit for your company.
It all starts with a handshake. Here are some of our clients - real people who have built real relationships through digital marketing strategies.
Are you an entrepreneur or business owner simply looking for guidance in this complex digital marketing world that just seems to be so saturated with information and tools? Or someone to hold you accountable to marketing tasks? Well we may have your solution - introducing COACH. Ask us anything you want…you’ll still be in charge of execution, but we’ll be there with you, every step of the way.I'm Interested!
At 21 Handshake, we pride ourselves on having built a very strengths-first team - one whose foundation is strategy and ideation (check any of our Strengthfinder 2.0 results)…that’s why our clients love us. We act on their behalf, as a true extension of their business! Using our proven 9-step process, we will work shoulder to shoulder with you to help, strategize, execute, and reach your marketing goals!I'm Interested!
We promise you will hear from real, alive, breathing human beings within a day. Ask us anything!