Your business needs to double in size over the next 3-5 years. We can help.

Strategic Process. Full Transparency. Business Growth (No BS).

It's time for sales and marketing to align

Digital marketing is all about building real relationships that actually translate to quality leads. Relationships start with marketing, and are nurtured through sales. When sales and marketing align, magic happens.

Our 9-Step Process

Forget the fragmented way of executing isolated marketing tasks without a strategy. Marketing should be sequential, each step building off of the next. Our 9-step process goes from laying a solid foundation, to establishing a strong market authority.

When it comes to market research, you want to get as specific as possible about who you are trying to reach. In this step, we analyze and identify who and where your prospects are, and use strategies to get your business in front of their eyes.

1

Market Snapshot

Vague to Clear

Brand story is all about utilizing the qualities and characteristics of your brand. In this step, we get a firm grasp on your brand, going from lost in a sea of common to standing out with a compelling message.

2

Brand Story

Common to Compelling

Your website will be the hub of all of your online activity. In this step, we make sure your site is up-to-date, clearing the way for all online traffic.

3

Web Hub

Outdated to Current

We know at the end of the day, B2B boils down to real people working with real people. In this step we clean up socials and create fertile ground for valuable relationships to grow online.

4

Social Foundation

Inconsistent to consistent

Content generation is the day-in, day-out reinforcement of your brand. In this step, we create quality content boosting market authority within your industry for what you are known for.

5

Content Generation

Voiceless to Vocal

It’s time to aim towards professionals from companies you want to reach. In this step, we get strategic about how to get your content in front of those who actually find it relevant across all mediums.

6

Total Market Exposure

Passive to Proactive

Digital dialogue is meant to monitor conversations about what people are saying about you online. In this step, it’s all about quality engagement with real people.

7

Digital Dialogue

Absent to Engaged

One of the most important strategies for marketing is the ability to track and refine your marketing efforts. In this step, it’s all about observing, reviewing, interpreting, and implementing strategy based on data gathered from various mediums

8

Track & Refine

Public to Personalized

If you are not on the first page...you may as well not exist. In this final step, we take all the foundation of the previous 8 steps and work solely on search engine optimization (SEO) and your search ranking position (SERP).

9

Search Dominance

Local Dealer to Market Authority

Ok, this actually makes sense

Interested in learning more about our 9-step process? Let's chat! We would love to walk you through each step and see if we are a good fit for your company.

Some of Our Clients

It all starts with a handshake. Here are some of our clients - real people who have built real relationships through digital marketing strategies.

How We Work

We want to become an extension of your team. When you win, we win. Let's partner up!

Coach by 21 Handshake

Are you an entrepreneur or business owner simply looking for guidance in this complex digital marketing world that just seems to be so saturated with information and tools? Or someone to hold you accountable to marketing tasks? Well we may have your solution - introducing COACH. Ask us anything you want…you’ll still be in charge of execution, but we’ll be there with you, every step of the way.

I'm Interested!

Strategy + Execution

At 21 Handshake, we pride ourselves on having built a very  strengths-first team - one whose foundation is strategy and ideation (check any of our Strengthfinder 2.0 results)…that’s why our clients love us. We act on their behalf, as a true extension of their business! Using our proven 9-step process, we will work shoulder to shoulder with you to help, strategize, execute, and reach your marketing goals!

I'm Interested!

Ask us a question!

What questions do you have about digital marketing? We want to hear from you! 👉

FAQ

You've got questions, we've got answers.

What's up with this 9-step process?

Marketing often is viewed as a fragmented way of executing isolated marketing tasks without a strategy. We believe marketing should be sequential, each step building off of the next, giving context towards the ultimate goal. Our 9-step process goes from laying a strong foundation, to establishing a strong structure that demands market authority.

How long will this take?

Our first priority is to become familiar with our clients, and allow ample time for them to see results!

If you choose to partner with us for Coach, we will work with you for 9 weeks. For Strategy + Execution, we like to create long-term partnerships with clients from 6-12+ months.

What can I do with $10,000?

We understand that every business might be at a different step in the 9-step process. For example, you may have just created a brand story video (step 2) to rally your clients prospects and employees behind who you are, or maybe you just put time and resources towards getting your website redone (step 3).

Our first question is, what is your goal with digital marketing? Most of the time, the answer will be lead generation. If this is the case for you, we focus on steps 5 (content generation) through 9 (total market exposure). This would look something like creating video ads such as: 1) a traffic ad to warm up audience, 2) a lead ad with some type of CTA to gain trust, and 3) a conversion ad to convert lead to a buyer.

How much of MY time will this take?

If you are a Coach client, we give the guidance and tools you will need to execute. Your results will reflect the amount of time and effort you put into applying yourself, as we provide the guidance, support, and accountability needed for such a task.

If you are a Strategy + Execution client,  your involvement fluctuates depending on which of the 9 steps we are working on. Typically, your input is needed more upfront, and less once we become more familiar with your brand and market. Ideally with our best clients, involvement would be a zoom call or in-person meeting weekly or biweekly to brainstorm ideas and get an update.

Will you work with my internal team?

YES! We love having a designated contact we can add to a Slack channel. This really keeps lines of communication open and fluid.

I don't have a marketing team?

Our best clients view us as an extension of their business. We will ask for a designated person who will become our go-to contact.

My business doesn't transact online. Will this still work?

Yes! Most of our clients don’t have e-commerce but have received huge leads that have led to contracts via our digital marketing process.

ROI (Return On Investment)?

This is of course in the eye of the beholder. In our initial meetings, we will discuss ROI definitions to determine what metrics or KPIs (Key Performance Indicators) to report. For example most metrics we track for clients include: traffic to site, contact us page visits/form fill-outs, social ad campaigns, and PPC (Price Per Click) campaigns.

Do I have to sign a long term contract?

Our best clients who see success usually sign a 12 month contract. Of course, not every client is in the same situation. We work with you to come up with a plan that fits your budget whether that is on a 3, 6, or 9+ month contract. Just remember, success doesn't happen overnight... Digital Marketing is a long-term game and needs time!

Do I need to be local to your office?

Nope! While we do love meeting our local clients weekly, we do an initial in-person meeting and then a weekly or bi-weekly meeting via zoom for our national clients. Oh, the magic of digital marketing!

I only need social media help. Can I still work with you?

Yes, we love social media! However, we always want to start with what your goals are, and give context to how social media fits in with our 9-step process. We want to make sure to align social media with your goals, so you aren’t wasting your valuable time and resources!

Do you do branding?

Yes, but we are not a branding specific agency. While we can help you craft your messaging by diving deep into buyer persona and target buyer..and then help you revise brand assets, branding as itself is a very specific marketing process that we would recommend one our trusted partners in the marketing space.

How do you handle reporting?

We send out a monthly report that goes over agreed metrics, KPI’s. We use google analytics, social media metrics and SEO programs to determine reporting.

Meet the Team

We are a group of strategic marketers dedicated to help find qualified leads to grow your business

Let's chat!

We promise you will hear from real, alive, breathing human beings within a day. Ask us anything!

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